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Pricing

Readers are free. You pay per outcome.

An outcome is a goal with a live measure and a named owner. Everyone else reads for nothing.

Free

$0

Five outcomes, one connection, every reader.

  • Your first outcomes measured, from the research pass
  • The Measure Hunter on every one
  • Goal in Claude, Cursor and Slack
  • Hosted on goal.dev
Start free
Outcomes

$125 per outcome, per month

Every connection. The full roster. Unlimited people.

  • Billed only while the measure is live and owned
  • Drafts, routing, tracing and proposals: free
  • Work sent to your factories with the brief attached
  • Decisions kept with their reasoning, never metered
  • 14-day trial, no card
Start a 14-day trial
Enterprise

Platform + outcomes

A fixed platform fee, a committed pool of outcomes, a ceiling.

  • Your cloud or ours. Your security review.
  • SSO, audit log, approved domains, a named contact
  • Annual commit with drawdown; unused outcomes roll 25%
  • A quarterly credit if Goal’s half of the loop did not turn
Talk to us

A guess is never billed. Drafts, routing, tracing and proposals cost nothing.

Worked example

Your company, in outcomes.

A month$14,375
A year$172,500
Per person, per month$2.88

first five outcomes free · readers, agents, drafts and routing at no charge · prices are a first published rate

Questions
What counts as an outcome?
A goal with a measure that Goal reads from a source, or that somebody dates and signs while the Measure Hunter looks for one, and a named person or team who holds it. A goal with no number yet is a draft, and drafts are free.
What happens when a goal closes?
It stops counting the day it is achieved, abandoned or paused. Its history stays, and it stays readable.
Do agents cost extra?
No. The Measure Hunter, the Strategy Drafter, the Researcher and the Tracer run on every outcome you pay for. Work you send to a coding agent runs on your own account with that provider.
Can we cap spend?
Yes. Set a ceiling on outcomes; past it, new goals stay drafts until somebody raises it. Enterprise commits are a pool with a stated rate, a rate lock, and a true-down at renewal.
What is the credit?
Goal’s half of the loop: measures current within their cadence, signals routed to a named owner within a day. If either slips in a quarter, a quarter of that quarter’s platform fee comes back. Never on what your people decide.
Are these prices final?
They are the first published rate, and we will change them here before we change them anywhere else.
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